25/2 morning, Standing Team Steering Committee for Development Cooperation 8 North West Province tourism expansion has been meeting to discuss the plan of 8 provincial cooperation and activities in implementing the program the National Tourism Year 2017 will be held in Lao Cai province and the Northwest.
The project "Capacity Development Programme Responsible Tourism with Environmental and Social" (referred to as the EU-ESRT project, due to European Union funding) has technical support for this meeting.
At the meeting, Head of the International Advisory Group of EU-ESRT, Mary McKeon has contributed technical comments to the presentation "Strengthening the promotion, effective implementation of the National Tourism Year 2017" . The presentation includes the evaluation of the activities implemented by the National Tourism Year 8 proposal provinces. Here, the experts of the EU project has also introduced the practice models in the National Tourism Year in the world such as Malaysia, South Korea and Europe to provide practical lessons useful to the provinces Northwest when deploying national tourism Year 2017.
According to Ms. Mary McKeon, to program the National Tourism Year 2017 to achieve the best performance, should take top priority in the year for events associated with the topic branch and held at least one new event to make an impression. Besides, it is necessary to connect the central event by product line, bringing the event to the main event program and each quarter should be at least two events of international scale.
Experts also note the participation of local organizations National Tourism Year should strengthen the participation of the business sector, promoting marketing activities with the marketing as well the destination, built receiver branding appealing and more attractive ... in addition, in order to enhance the impact of the national Tourism Year, the focus in 3 provinces in 2016, 2017 and 2018 with the activities carried out respectively in 3 stages Preparation, implementation and Record imprint.
According to the plan, by 2016, the project will support the EU-ESRT northwestern provinces expand participation International Tourism Fair 2016 in Hanoi VITM and organized a press conference in the framework of the Fair to announce activities in 2016 as well as the events of the 2017 National Tourism Year of the 8 provinces.
Under the auspices of the Northwest Steering Committee and sponsored by the Vietnam Tourism Association and Vietnam Airlines (Vietnam Airlines), booth "Northwest Tourism" in 2016 VITM Fair area nearly 500m 2, help promote tourism Northwest brand and introduce responsible tourism to the local tourist potential.
Booth design characterized by the Northwest region with its natural splendor, unique cultural diversity, fascinating history and friendly people hospitable. The guests will have the opportunity to visit to learn about the products and services in the area of tourism, shopping and craft products of local specialties, as well as the opportunity to enjoy cultural performances signature's artistic Northwest compatriots.
In 2008, 8 provinces including the Northwest expansion Lao Cai, Yen Bai, Phu Tho, Hoa Binh, Son La, Dien Bien, Lai Chau and Ha Giang signed Minutes of tourism development cooperation aimed at rational exploitation tourism potential and boost local tourism growth in the region. The co-operation of the mechanism deployed policy, tourism product development, training and development of human resources and promotion activities.
Northwest area expansion project has been identified as the EU-ESRT one of five key areas to support the development of responsible tourism, besides Quang Ninh (Halong), North Central, Coast Central customs and the Mekong delta.